What You Think You Know About Your Customers' Persona is Wrong.
The rules for parents are but three: love, limit, and let them be.
As a child I enjoyed watching the Road Runner cartoons; it was hilarious to watch Wile E Coyote go crashing down a ravine through a great big hole disguised as part of the road. It...
On Amazon, Bezos realized, every page can be a store and every customer a salesperson. And the company could grow so fast that there wouldn’t be any corners left for competitors to...
Building a Sales Machine that creates ongoing, predictable revenue takes: Predictable Lead Generation, the most important thing for creating predictable revenue. A Sales Developmen...
It’s better to be first than it is to be better.
Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about.
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. It is not for general effect. It is not to keep your name before t...
When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
It is estimated that 95% of the reasons a prospect buys involve a subconscious decision.
The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're ...
Resistance is a repelling force. It’s negative. Its aim is to shove us away, distract us, prevent us from doing our work.
I can procrastinate thinking about my procrastination problem. I can procrastinate dealing with my problem of procrastinating thinking about my procrastination problem.
What we get when we turn pro is, we find our power. We find our will and our voice and we find our self-respect. We become who we always were but had, until then, been afraid to em...
“Have you found someone to share your heart with?” he asked. “Are you giving to your community? “Are you at peace with yourself? “Are you trying to be as human as you can be?”
When you’re rotten about yourself, you become rotten to everyone else, even those you love.